Coming of Age – Social Media for the Early Stage Startup




Social media can be a great entry point for early stage startups looking to build their community and gain exposure. However, as with much else in the entrepreneurial space, you need to keep it simple and be willing to constantly iterate.
If you keep these advantages and pitfalls in mind, you can launch your first content quickly and start gauging the response.

LAUNCHING SOCIAL CAMPAIGNS WITHOUT PRODUCT:

Many startups are still refining their MVP. Others are operating within stealth until there is a case study compiled. Regardless, it is still necessary to broadcast your brand. In fact, it’s vital for gaining more funding and maintaining visibility within the local ecosystem.
If your team is pre-product—for whatever reason—focus on the problem you’re solving and the people involved. The other elements will congeal as time goes on. For now, focus on the day-to-day and don’t be afraid to show both your growing pains and the first triumphs.

UNDERSTANDING WHEN/HOW TO PIVOT:

Once your MVP has been distilled, be ready to pivot on all platforms in use. Pre-product focuses more on B2B, but once you have a clear use case this will need to be incorporated into your social messaging.
Take control of color and content – being sure to let the product take center stage. The initial testing done. Now it’s time to show your first findings.

THE IMPORTANCE OF QUALITY OVER QUANTITY:

Even once you have product, don’t feel as though you need to be pushing it constantly. Things will continue to change, so look to document the journey rather than to exaggerate your growth. It’s best not to overextend a small team if the product is in-flux. Look at it as a supplement to your pitch deck and executive summary.

BUILDING A COMPANY THAT LASTS:

Whether you’re looking for a co-founder or building your team, many potential recruits will examine your social. This is where being candid and showing your growth can be vital. VC’s also often appreciate the inside view. A degree of transparency can be interesting and refreshing – so long as it doesn’t comprise the project itself.

LET’S GET STARTED:

A good starting point is to set aside a few key points in your week to post. Try to line it up with project end dates or meetings. This way you will have something new and exciting to share with your audience. Don’t expect huge results immediately, but continue to scale your social efforts alongside the rest of the business. Be candid and hungry, the attention will follow.
Take your digital marketing to the next level. Access our August White Paper, Buying Friends and Influencing People: A Beginner’s Guide to Social Media Advertising.

Comments

Post a Comment

Popular posts from this blog

Image
Creating Eye -Catching Designs for Social Media Ads: The pay-to-play future of paid social media advertising on social platforms such as Facebook, Instagram, and Twitter is creating a bottleneck of advertising exposure to users. Long gone are the days of generic Facebook ads for foregone products or links to questionable websites. Today’s newsfeeds are littered with quality advertising from multi-millionaire dollar companies. The focus on creating eye-catching designs has become pivotal to leading consumers to your desired destination, not only through imagery but also video campaign. COMMON GOALS BETWEEN ADVERTISERS AND DESIGNERS Advertisers and designers utilize multiple methods of achieving the most effective paid social media campaigns. For paid social, the key concepts of commercial ad design remain constant: consistency with brand identity, flashy and eye-catching, and a showcasing of the product or idea. Unlike the days of yore with television and magazines, the
Read more
Image
5 Marketing Mistakes For Startups To Avoid Content marketing is said to be the most effective way to market your company or product and it’s not just for B2B companies.  More than 90% of companies are using content marketing.  It is said to be the future of marketing since it costs 62% less than traditional marketing and generates 3 times more leads. ( Source ) However, only slightly more than 20% of businesses say they are extremely or very successful with their content marketing. ( Source )  So what sets apart those who are extremely successful compared to those who aren’t?  Here are 5 mistakes I’ve seen that I want to share with you so you can become part of that 20 percent of successful businesses: Mistake #1:  Not having a documented strategy or goal This sounds like such a dumb mistake,  yet only about half of organizations  that are doing content marketing say they have a documented strategy.   This is the reason that so much bad content exists.  Peo
Read more